“At DuckDuckGo, we believe getting the privacy you deserve online should be as simple as closing the blinds,” the company said. By anonymizing the data, Apple doesn’t know where you came from or where you went, or even who took the trip.ĭuckDuckGo finally brings a much-needed feature to the search engine, while keeping true to its privacy-focused roots as a non-tracking search rival to Google. Any data that Apple collects is anonymous, said Eddy Cue, Apple internet software and services chief, in an interview with TechCrunch last year. “We specifically don’t collect data, even from point A to point B,” said Cue. Where Google tracks everything you do, where you go and what you search for, Apple has long said it doesn’t want to know. At its most recent Worldwide Developers Conference in June, Apple promised a do-over, offering reliability and stability - but more importantly, privacy. In reality, the partnership isn’t that unsurprising at all.Īpple faced flak for ditching Google Maps in iOS and rushing its overhauled Maps service out to the market, prompting a rare mea culpa from chief executive Tim Cook, apologizing for the disastrous rollout. “We’re excited to work closely with Apple to set a new standard of trust online, and we hope you’ll enjoy this update,” said the search engine in a blog post.ĭuckDuckGo in the Tor browser, using the new Apple Maps feature. In using Apple’s mapping data, DuckDuckGo will become one of the biggest users of Apple Maps to date, six months after Apple said it would open up Apple Maps - long only available on Macs, iPhones and iPads - to the web. (When we tested, directions and transit times open up in Apple Maps on your Mac, iPhone or iPad - but on non-Apple devices, the directions default to and opens in Bing.) Now, DuckDuckGo will return addresses, businesses, geographical locations and nearby places using Apple Maps by default. Although DuckDuckGo had provided limited mapping results for a while using data from open-source service OpenStreetMap, it never scaled its features to those of its search engine rivals, notably Google and Bing. The privacy-focused search engine that promises to never track its users said Tuesday it’s now using data provided by Apple Maps to power its map-based search results. DuckDuckGo has a new, unlikely partner in search: Apple.
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